SERENITY DAY - One Day, One Mission, One Army of Browncoats: On June 23rd, We Aim To Misbehave | Celebrating Joss Whedon's Serenity & Firefly.
Apparently, on June 23rd all fans of Serenity are supposed to go out and buy Serenity to show Universal that they "Can't Stop the Signal". I remember reading about this sometime last month and I thought that there were to be mass viewings of Serenity in theaters on this day.
....wait...
Here it is Can't Stop the Serenity.
Hey, that's confusing. Whatever... I already own the DVD and the viewing is not happening in my city. However, you fine folks have info to choose which campaign you want to support.
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