The people who need this fake dust is NASA.
Why does NASA keep letting stuff like this come out? First they lost the original tapes from the first "lunar landing". Now they run around telling folks they need fake moon dust.
... and they wonder why the "Web generation" is apathetic towards space travel.
Yes, I know that they found the tapes now and I understand why they need the lunar dust. I guess it's the reporter's fault for wording the headline in such a way that continues to make NASA look like a big joke. There is such a think as bad press in this case.